blog - words & thoughts

Latest posts on our design life and inspiration in the Middle East.

  • Design, Our View

    Hands Free Touch Screen

    By on Mar 15, 2012

    “Hands Free Touch Screen” – boggles your mind doesn’t it? Sitting in the audience at the Dubai Lynx Festival, 2012, I too wondered what Mr. Tom Eslinger, Creative Directive at Saatchi & Saatchi Worldwide, had in store for us as he pulled up his presentation titled “Hands Free Touch Screen”.  What he spoke about from thereon was undoubtedly one of the most intriguing things I’d ever come across.

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  • On Brand, Our View

    JLo or Fiat – Life is Best when Driven

    By on Sep 13, 2011

    A Brand that is authentic, passionate, modern and a fighter determined to stand out from the rest.

    The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine. read more »

  • Our View

    PS Your Mystery Sender

    By on Aug 02, 2011

    For 20 years, fashion guru Paul Smith has been receiving all manner of weird and wonderful objects through the post, and he has no idea who is sending them. Over time these objects have become a part of the designer’s life, and his creative process.

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  • Atelier James

    Happy 2nd Anniversary Atelier James ! ! !

    By on Jun 17, 2011

    Our agency is officially age 2 today, thank you to everyone who helped make this really happen, feel very humble to all who is part of creative atelier James: our clients, talented designers, project managers, copywriters, photographers, models, friends, family and loved ones – you’re all creative, thanks for making it happen. . .

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  • Atelier James

    The Making of Fifty One East Shoot

    By on Mar 06, 2011

    On location shoot with international super model, about to launch fall 2011 campaign very shortly, keep posted…

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